That’s right kids! well…….technically not kids, GEN-X-ers to Gen-Z at least…………….. MTV has officially shutdown broadcast. You read that right. As of December 31st. They decided to do a book ending, closing out with the same music video that started them off. It’s poetic really.
As the New Year approached, MTV shuttered its 24-hour music channels. The move wasn’t sudden, as an announcement was made in October that the network’s channels would “go dark” all over the world. On December 31, the U.K. was hit significantly, as MTV Music (started in 2008), MTV 80s, MTV 90s, Club MTV, and MTV Live channels signed off the air in the country. MTV’s parent company, Paramount Skydance, also ended its music-only channels in Australia, France, Brazil, Germany, Hungary, Ireland, and Poland—a result of post-merger cost-cutting that’s been confirmed by local media outlets. BBC’s Jono Read shared a video on X confirming the news for U.K. viewers, to which Martha Quinn, one of MTV’s five original VJ’s in the ‘80s, reacted, writing: “Wowww, that’s intense.” -Source via PASTEMAGAZINE
In all honesty its NBD, because the truth is that MTV was REALLY only good for the first few years then became the alt-corporate-but-still-owned-by-corporate slop that it is was and has always been known for. While rose colored glasses will have you reminice of Music Videos, Beavis + Butthead, singled out or perhaps real world or road rules the reality is that the ‘MUSIC’ in that television took a side seat a LONG TIME AGO
